About
Haelo is an independent software design studio specialising in highly crafted interfaces and systems.
We partner with ambitious founders, startups, and agencies to design digital products and experiences that are used and loved by millions around the world.
Based in Melbourne, operating globally.
Haelo is…
Shane Allen
Creative Director & Studio founder
With over two decades of experience, Shane is an award winning designer who has worked first hand with iconic brands, startups, and scaleups around the world including Airbnb, Instagram, Messenger, VSCO, and Nike — designing products and experiences recognised for their quality, craft, and innovation.
Design Principles
02
Simplify complexity
Clarity and simplicity are a form of respect.
03
Solve the Right Problem
Define the true problem, the rest follows.
04
Prototyping Is a Way of Thinking
Ideas become clear when they’re made tangible.
05
Technology Should Inspire, Not Constrain
Technology becomes a catalyst for ambition rather than a boundary.
06
Systems Shape Outcomes
Every decision is connected to a larger context.
07
Design is a Relationship
Collaboration is the multiplier.
08
Nothing Is Anyone Else’s Problem
Ownership is the foundation of meaningful work.
09
Never Defer Understanding
A problem must be understood before it can be solved.
10
Craft Creates Trust
Precision and quality produce trustworthy products.
